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Hailed by one reviewer as the creative business "bible," and considered the authoritative book on the subject for over ten years, The Business Side of Creativity is back, updated and revised to include even more invaluable facts, tips, strategies, and advice for beginning creatives. Every year the market for creative services expands, but the competition is increasing even faster. Today, success hinges not on talent alone, but on a thorough understanding of the business side of creativity. The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, a successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed - from getting launched as a freelancer to running a multiperson shop to retiring comfortably, and everything in between. Sample business forms and documents to help put the information into practice are included in the appendixes, and are available for downloading at www.creativebusiness.com/bizbook.html. How should you organize? What should you charge? What marketing techniques yield the best returns? How do you know when it's right to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more and gives you practical, real-world answers and invaluable expert advice. .
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 The Business Side of Creativity gets right down to business. |
| Review Date: March 30, 2007 |
| Reviewer: Matt Deyoung, Chicago, IL |
I read a lot of business books so I tend to think I won't get much out of any one book. That's not the case with this book. I highly recommend the book to anyone who works in any kind of creative/freelance setting.
Cameron Foote really gets to the heart of the details of creative business. Most books like this take a 10,000 foot view of all the issues. I end up being frustrated with not really learning tactics, just strategies. With this book, even the generic business issues are dealt with in a way that's relevant to creative/freelance businesses.
When I first got the book I skipped to the chapter on how to go after the right business. I then read the chapters on how to make money in the business. After those chapters I realized there wasn't anything in the book I wanted to skip. I wound up reading the whole book back to back (and for a business book that's a big compliment--at least coming from me).
This may sound like a glowing review--that's because it is. I was very impressed with the level of detail and relevancy the book has to what I wanted to know. I found a few mistakes I was making with the way I was running my own business. I used the tips Foote gave and improved the issues immediately.
One last reason you might consider this book--in the Appendix there's a ton of helpful resources. Not only that, if you log on to the author's website, you can find about two times the forms found in the book. I wound up using 3 forms the author gives away on a daily basis. |
A complete & practical resource
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| Review Date: May 22, 2007 |
| Reviewer: Janice King, www.writinghightech.com |
| Cam Foote's book is a complete resource for new freelancers and a great "reality check" for experienced creatives. I have read his material for many years and always found it practical, clear, realistic, and helpful. Although his focus may seem to be almost entirely on graphic designers, as a copywriter I found most of his information applicable to my own business. |
Great Resource
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| Review Date: November 2, 2007 |
| Reviewer: Christine S, NY, NY United States |
| Very helpful, concise and confidence building resource for information on how to run a small design firm. |
Great Book
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| Review Date: March 24, 2008 |
| Reviewer: Tyler L. Johnson, Curitiba, Brazil |
| A fantastic book full of valuable insights. Most of these "how to run your business" books are drab and full of what amounts to blah blah blah. I have found this book to be revolutionary in the way that I organize my business strategies, developing a more proactive mind set, and restructuring the entire operation of running a creative studio. Amongst the hundreds of design books on my shelf, this is the one that is currently helping me the most. The tone is not pretentious, nor laymen. Designers are demanding individuals, and as a professional designer, this is necessary reading. |
Cam Foote's Business Side of Creativity is essential for designers
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| Review Date: May 17, 2008 |
| Reviewer: Gaia Graphics, San Luis Obispo, CA |
| Cameron Foote's books and monthly newsletters are truly must-have resources for graphic designers, from the lone freelance to a busy studio. I teach design, and this book is one of about three that I have recommended to every class. |
Referenced Regularly
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| Review Date: March 13, 2009 |
| Reviewer: Dale Berkebile Jr., Fort Worth, TX USA |
| I got this book while employed and within 4 I was out on my own. I have been running my own design firm for over 10 years now. Cam and Creative Business are great! The information in this book has saved me a lot o headaches over the years. Although I had no formal business training before going out on my own, I have been able to succeed in part due to the information in this book. I think the skills of running a business are even more important in this day and age then it was 10 years ago. This is really good for Freelancers and also small Design Firms. |
Great Book, BIG Help
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| Review Date: November 2, 2008 |
| Reviewer: R. Brown, |
| I feel that this book is very benificial to those trying to start a business. I showed this book to an entrepenuer and she even feels that this book gives REAL tips as to how to get your business going. The way the book is written it feels like you have your own personal advisor talking straight to you. I would recommend this to everyone. |
Love it
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| Review Date: June 10, 2009 |
| Reviewer: Danya, Winter Park, Colorado |
| Makes the design biz interesting and even if you are employed rather than freelancing or owning, this will make you a more competent designer in terms of understanding both the client and the company you work for. All 4th year or postgrads should read this. |
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