 great starting point for formalizing/mainstreaming process |
| Review Date: July 14, 2000 |
| Reviewer: Shelley Gammon, Kaufman, Texas USA |
| A lot of time is wasted in the creative business just doodling and waiting for one's muse to pop in and show us the light. This book takes the sloppy creative process and pretty much streamlines it into a more productive method of thinking things out and solving problems. While there are examples of real creative work, the book focuses more on process than one product. If you're constantly living on mental post-it notes and flying by the seat of your pants when coming up with new ideas, this book might just be the ticket for you to get the creative process more organized. I have seen a few reviews that cited a problem with the size of the font used in the book... I held the pages of the book up to my computer monitor and find that the font used on this webpage is actually smaller than that used in the book... so if you can read this page, you can read the book. :-) |
The book of all books
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| Review Date: February 26, 2003 |
| Reviewer: Ema, England, Manchester |
| I had been looking for a book about creativity, I wanted to understand the process more, and hopefully increase my productivity. This book was one of 12 that I bought related to the design and creativity area, and was by far the best I've read yet. It gives so much information about the process of idea generation that even I understand it more now (and I've been doing it for 4 years). I have already used the advice on handling clients to great success, and I'm reading the book a second time round. This book is a MUST for all designers at all levels!! Enjoy |
A good process primer
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| Review Date: April 3, 2000 |
| Reviewer: Todd M. Ziaja, Champaign, IL |
| Mr. Oldach does a great job of putting into words ideas, thoughts and tangents that I always wanted to capture in words throughout my career, but now I dont't have to. Mark insightfully outlines the design process as a launchpad for creative solutions, not a rigid, constricting container. If your a designer, a must have. |
Highly recommended from one designer to another
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| Review Date: February 1, 2000 |
| Reviewer: , |
| I thought the layout is very clean, with a lot of white space. Not cluttered like some other design manuals I've owned. Which makes very easy reading with no distractions. The illustrations are well used throughout. With tons of great samples it will help you generate many new ideas and help you get out of the block you thought you are in. |
One of the best idea generators around.
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| Review Date: December 10, 1998 |
| Reviewer: , |
| Better than looking at design annuals for fresh inspiration. Berryman maps out the Designer/Client relationship in a way that's understandable. Each side is represented well. There are plenty of examples to learn how to generate ideas at all times, even the difficult ones. |
This book is a MUST for graphic designers!
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| Review Date: August 11, 1999 |
| Reviewer: , |
| After reading and reviewing this book I began to realize different styles and understanding of design. The book is filled with full color illustrations and is packed with useful information on design. I would highly recommend this book to anyone in graphic design. I use it to refer to for examples of design in print, web pages, multimedia and many others. Not only are the illustrations a stimulation for creativity, but the content and guidance in the text is well worth the cost. |
Great resource
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| Review Date: December 3, 2007 |
| Reviewer: Alicia M. Taylor, Chicago, IL USA |
| This book packs a lot of punch. It's written in an easy to understand format that is very creative with handwritten notes from the author in the margins. It's a great source of ideas with the numerous full-color case studies that are included. This book does an excellent job of providing graphic designers with step-by-step instructions on how to ask the right questions at the initial client meeting, go back to the office and download the information, then take the information and begin generating ideas, and finally, select which ideas should be developed. It's an invaluable tool for new designers. |
easy reader
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| Review Date: September 4, 2009 |
| Reviewer: Kelly Levy, Hanson, MA |
| I am currently using this for a class I am taking online and I do like the way it is set up. There are visuals practically on every page and although the print is kind of small there is not much on the pages. |
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