Sep
19

Chase, Chance, and Creativity: The Lucky Art of Novelty

By Creativity Coach

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Chase, Chance, and Creativity: The Lucky Art of Novelty
 
Manufacturer: The MIT Press
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Product Description

This first book by the author of Zen and the Brain examines the role of chance in the creative process. James Austin tells a personal story of the ways in which persistence, chance, and creativity interact in biomedical research; the conclusions he reaches shed light on the creative process in any field. Austin shows how, in his own investigations, unpredictable events shaped the outcome of his research and brought about novel results. He then goes beyond this story of serendipity to propose a new classification of the varieties of chance, drawing on his own research and examples from the history of science--including the famous accidents that led Fleming to the discovery of penicillin. Finally, he explores the nature of the creative process, considering not only the environmental and neurophysiological correlates of creativity but also the role of intuition in both scientific discoveries and spiritual quests. This updated MIT Press paperback edition includes a new introduction and recent material on medical research, creativity, and spirituality.

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My students give Austin's book high marks
 
Review Date: September 29, 2005
Reviewer: H. Charles Romesburg, Utah State University
For more than ten years I taught a research design course to graduate students at Utah State University, and to help them understand how scientists create hypotheses I made Austin's (an nationally awarded researcher) "Chase, Chance, & Creativity" assigned reading, along with other books and journal articles on hypothesis creation. Consistently they reported that his book helped them most and is on par with good novels in being hard to put down. As for me, I believe "C,C,& C" will help people in all fields (artists, inventors, entrepreneurs,. . .) be more creative. I'll go so far to say to its publisher that it'll be a service to civilization to keep it in print forever.
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